About Us
Over the years, I've always invested so much time and thought into selecting the perfect gifts for my niece and nephews. It was a way for me to truly understand their interests and strengthen our connection. But as they grew older, their preferences shifted towards the simplicity of cash or gift cards for the freedom of choice.
Respecting their wishes, I found myself complying, yet a lingering sense of disconnect loomed over these transactions. There was something inherently impersonal about handing over money or a gift card, and it felt oddly distant, almost indifferent.
Whether it's for someone you just met or a loved one whose preferences you're unsure about, we've all faced the dilemma of resorting to the convenience of a gift card or cash. However, the act of presenting it often feels like we're sacrificing the essence of thoughtful giving.
Driven by this sentiment, I embarked on a mission to craft personalised packaging for my niece and nephews. It became a way to infuse a sense of care and consideration into the seemingly straightforward exchange of a gift card or money. This initiative blossomed into a cherished tradition between us, inspiring me to launch Willow Designs and extend this heartfelt approach to gift-giving to others around the world.
My designs are a testament to the idea that even when opting for the practicality of cash or a gift card, the intention behind the gift doesn't have to be lost. Each creation is a declaration that says, 'I've put genuine thought into this gift because I value and appreciate you.'
